🎙️ Episode 335 | Email Marketing: Extracting More Juice From The Squeeze
Description
Welcome back to the Millennium Alliance Podcast, where today’s most innovative minds come together to share bold ideas, strategies, and actionable insights for transforming the digital enterprise. On this episode, ahead of our Transformational CMO Assembly, we're exploring a marketing channel that's often underestimated but consistently outperforms: Email marketing. We're pleased to welcome our guests from our awesome partner - Validity: Guy Hanson, Vice President of Customer Engagement, and Danielle Gallant, Senior Email Strategist. Together, they going to be unpacking one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand—and invest in—the value of email? Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution and brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive !
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